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Why do you need NetSuite Cloud-based Enterprise Resource Planning (ERP) from trustangle in your Business?

Reachware is an integration system in which many individual subsystems are combined into a single, larger system allowing the subsystems to work together. Reachware allows the main system as NetSuite; Revel, or any other product to achieve the overall functionality required by the organization.

In most organizations there is a need to improve the efficiency and thus the productivity and quality of their operations, so their goal is usually to get the different IT systems to communicate with each other in the background t

• If the different sections of your business aren’t connected and able to easily share information, you’re not running as efficiently as you could, and that means devoting more time and resources to managing the business than necessary.
• A scalable and affordable management system like NetSuite helps reduce these inefficiencies and drive productivity.
• With improved integration, a centralised implementation framework, and improved system architecture and performance, NetSuite is simpler to install and upgrade than ever.
• Because it’s available via the cloud, you don’t have to spend the time or money necessary to implement an on premise solution. You can start small with what you need now and scale up as your business grows and needs change.
• You’ll also benefit from a significantly lower Total Cost Ownership TOC with subscription-based Software-as-a-Service delivery.

NetSuite Cloud-based ERP Features:

1.  Project Management:

NetSuite gives users an accurate, real-time overview of the entire product lifecycle.

It keeps employees informed at every stage, and keeping tabs on timings. It can help organizations monitor the progress of numerous projects at one time, so businesses know at exactly which stage a project currently is, and what the next steps are.

NetSuite is a smart software solution can let the users know if a project is likely to miss a deadline or exceed a budget, or send a reminder when a payment is overdue, helping everything stay on track.

2. Business Intelligence:

Business intelligence is a key aspect of NetSuite ERP. BI features in NetSuite ERP solution help track progress, measure performance, and produce in-depth reports. It provides the users with a complete picture across every department.

Thorough business intelligence tools provide digestible, up-to-date information via customizable dashboards, allowing businesses to get deep insights into what’s working and what isn’t. Being equipped with the right data can help empower a company to make more informed, data-driven decisions in the future.

3. Customer Relationship Management:

NetSuite ERP has some CustomerRelationship Management features built in, giving additional functionality to businesses who perhaps don’t deal with customers on a scale that requires an additional platform.

4. Financial Management:

Having a clear picture of your finances is imperative for any successful business, which is why a sturdy financial management module lies at the heart of NetSuite ERP solution.

NetSuite will manage all of your business accounting requirements, it can also help manage a wider range of financial tasks, like budgeting, recording transactions, dealing with expenses, overseeing assets and collections, and measuring cash flow. NetSuite is good enough to keep financial data safe and compliant. Security is a top concern for makers of business software, particularly in light of recent high-profile data breaches.

5. Supply Chain and Operations Management:

Tracking all supply chain communication through one consolidated system means there’s no room for error; any and all contact is clearly recorded, and less time is wasted chasing up replies or searching through inboxes.

NetSuite ERP software can also help keep things ticking over by automating tasks, such as placing orders when stock levels drop below a predefined point.

When a business is part of a chain, it’s not only that business’ performance that can impact profits, but also that of your vendors. NetSuite will track and evaluate the efforts of those both higher and lower in the chain, allowing you to monitor KPIs — such as cost, error frequency, and timescales — and create a more efficient network.

See what the leading cloud ERP solution from trustangle is all about.

NetSuite provides a suite of cloud-based applications, which includes accounting, HR, inventory and order management, CRM and more. Watch our video 👇

Why to consider trustangle in NetSuite Implementation Process?:

trustangle team will work with you closely to ensure that you receive rapid implementation of complete, integrated solutions with minimized risks, controlled scope and superior end-user adoption. We provide you with the guidance and assistance you need to control the time frame for completion and help you achieve a rapid return on your systems investment. It is very important that your IT partner be fully versed in NetSuite and able to train your staff so they understand the system’s ins-and-outs. trustangle team will work with you closely to ensure that you receive rapid implementation of complete, integrated solutions with minimized risks, controlled scope and superior end-user adoption. We provide you with the guidance and assistance you need to control the time frame for completion and help you achieve a rapid return on your systems investment. It is very important that your IT partner be fully versed in NetSuite and able to train your staff so they understand the system’s ins-and-outs. 

At trustangle!

• Our team is highly experienced with a Proven track record
• We offer High-Quality Deliverables & assurance of delivery
• We offer end to end IT solutions
• Most of our market expanding is done through referral which a clear proof of high customers’ satisfaction.
• We have a dedicated business unit for integration, so whatever vertical system do you use to run your business is welcome to be added to our integration platform.
• We are a partner for more than 55 International Products recognized globally.
• We have very low employee turnover, which impacts operation positively and a clear sign of satisfied employees.

Read more about NetSuite ERP solution: https://trustangle.com/en/solutions/erp/netsuite/

 

Get Started Today!

Contact trustangle Expert to get your Free NetSuite Consultation and join more than 22,000 Customers Worldwide using NetSuite the Cloud based solution. Submit your details here: https://trustangle.com/en/request-demo/

What is Reachware System & how does it work?

Reachware is an integration system in which many individual subsystems are combined into a single, larger system allowing the subsystems to work together. Reachware allows the main system as NetSuite; Revel, or any other product to achieve the overall functionality required by the organization.

In most organizations there is a need to improve the efficiency and thus the productivity and quality of their operations, so their goal is usually to get the different IT systems to communicate with each other in the background to avoid the time and effort involved in manually sharing information with other departments/components of the organization including top management. With Reachware, organization will see increased information flow speeds as well as lower operating costs.

Furthermore, Reachware System connects the organization with third parties such as suppliers, customers, and shareholders. Each of which have their own unique interests in information generated by your company. Reachware allows suppliers to keep track of raw material levels; allows customers to keep track of finished goods inventory and allows shareholders to view the company position briefly in a dashboard style in real time. All these conditions can be satisfied quite simply by using the Reachware system.

Reachware Benefits:

Combining different subsystems across the company will give you an edge among your competitors. It also makes sure that you get more accurate results, as all the data is processed in one place. Reachware will make your operations and business functions work together seamlessly.

1.  Improving Customer Service:

The faster and more efficiently you meet your customers’ needs, the more likely they will come back and pay attention to excellent customer service. With Reachware’s service, you can handle inquiries easily by having all the information you need at hand when you need it.

2. Increase Sales:

A properly integrated system can make it easier for customers to purchase your products or services. Whether it’s an in-store kiosk, an online store, or an online reservation calendar, anything that makes your existing sales system run more smoothly can have a huge impact on your overall sales.

3. Provide a Better Work Environment:

With Reachware Integration System, there will be more time to be spent on non-technical activities such as interacting with customers face to face; facilitating employees’ performance of their work, and saving time for more useful work; Send invoices, receive money, track expenses, pay your team …etc.

4. Information Appears Faster:

Prior to systems integration, it was common for organizations to enter the same information into multiple systems, which made the flow of information within the organization very slow. Information is often backed up, waiting to be re-requested on a scheduled basis. One of the main benefits of the Reachware Integration System is the automatic integration of systems; important information is available faster throughout organizations. This allows quicker decisions to be made.

5. Consistent Connection:

In addition to saving money when you reenter the same data over and over, the automated exchange of information means that information is consistent between different systems. Prior to integration, it is common for information to become inconsistent between systems. For example, one system may be updated with the new client address, but another system may not get the update. Integrating these systems removes the confusion that inconsistent information creates.

6. Saves you Money and Hassle:

In addition to saving money when you reenter the same data over and over, the automated exchange of information means that information is consistent between different systems. Prior to integration, it is common for information to become inconsistent between systems. For example, one system may be updated with the new client address, but anot

Reachware Integration System allows you to leverage your investment in them. So, instead of replacing several existing systems with one big and expensive new one, you can integrate these systems at a lower cost and not have to go through the (sometimes painful) process of implementing a new computer system.Last but not least, system integration requires expertise that is not easy to come by. It is not enough to have excellent integration technology if the required expertise is not there. Most companies struggle to find and retain employees with the required skill set for system integration. The best way to address this issue is to use Reachware expertise, which will bring the required integration services to the table as required.

Buying a point-of-sale (POS) system may seem like a hassle and an unnecessary expense, but if you look closer, you’ll find clear gains.

There are two main types of systems: for retail stores; and for restaurants and hotels, also known as the hospitality category. To understand the different requirements for the hospitality industry, read Tips on Buying POS for Restaurants.

The benefits of point-of-sale systems are:

• Accuracy: Scanning is more accurate than punching in numbers from a sticker, or expecting the cashier to remember what each item costs.
• Analysis: POS systems let you manage inventory, flag items for reorder, and analyze sales patterns.

A point-of-sale system is, at heart, a cash register — but because it’s based on a PC, it opens up a new world of data about your business.

A point-of-sale (POS) terminal can be networked to other terminals, and to a server in the back room or at another location. It can be expanded with handheld devices wirelessly linked to the main system. You can use it to can track a number of operations in useful ways and customize it as your needs change over time.

The main advantage of a computerized POS system over a cash box or a cash register is the sophisticated and detailed sales reports it provides. The software lets you analyze sales in different ways, such as by SKU (item sold), time periods, promotions, by store if you have more than one, or even by sales clerk. It will help your inventory manager buy in the right number of cartons of tissue paper with improved timing, and help your chef calculate how much cheese to order for the coming week, taking into account an upcoming holiday. It can also help reduce employee shrinkage.

But that’s only the start. Once your sales are computerized, you can plug that computer into a network, and the network into a back-office computer system that downloads results from all your registers, consolidating and monitoring the information in a variety of ways. If you bite the bullet and pay the costs, you can integrate all this into your accounting and inventory software systems.

Expect to pay anywhere from $3000 to $6000 per station, including software, scanners, printers, installation, training, and support, plus costs for integrating into your back-end system. (For an explanation of the hardware and software components of a POS system, read Understanding POS Components. But once you grow in size — as you approach a million dollars in annual sales, and especially as you add retail outlets or restaurant locations — computerized POS will not only pay for itself in improved efficiencies, it will become critical just to know what is going on.

The added and more immediate flow of detailed information about your sales will help you come up with better competitive ideas and then evaluate their effectiveness.

The term Legacy has many definitions: some positive, and some not so much.

If you’re trying to get into a college or university, then Legacy is a good thing.

If you’re talking about computers or technology, Legacy can be a very negative term.

According to technopedia.com, the phrase “Legacy” refers to outdated computers or systems that are used instead of available, upgraded versions.

Legacy Systems can also be compared with processes or functions that are no longer compatible with current content.

If your POS system is showing signs of aging it might be time to make a change.

Here are 5 reasons to upgrade your Legacy Point of Sale:

• Outdated OS – A recent Epicor|CRS white paper estimates that over 25 percent of current POS systems run on DOS or other proprietary platforms that severely limit growth for retailers.

• These systems simply can’t grow to meet current demands.

• Inability to Incorporate Key Business Functions – Today’s business model calls for the integration of everything from inventory control to merchandising. Staffing, as well as all levels of customer satisfaction from fast check-out to gift card management also present primary challenges.

• Compatibility Issues with Other POS Hardware – Proprietary and DOS-based systems are limited in their ability to connect and communicate with other hardware across the enterprise.

• This is especially true with back office servers – a critical component in operational efficiency.

• Latest POS Features Unavailable in Legacy Systems – Your Legacy System will restrict basic upgrades like touchscreens because it simply can’t function with newer technology.

• These restrictions to growth will also impact customer service, employee scheduling and prevent sharing data across multiple channels within your organization.

• Non-Compliance with CISP Encryption Requirements – The new Cardholder Information Security Program (CISP) from VISA requires a higher level of security when processing or transmitting VISA cardholder data.

• Many Legacy POS Systems aren’t capable of accepting stored data at the new required levels, and fines for non-compliance can be as high as $500,000 per incident.

“If it Ain’t Broke, Don’t Fix it” Doesn’t Apply to POS Systems.

You may think your Legacy POS System is more than adequate for your business needs, but you’ll never know how much better technology has become until you’ve experienced it firsthand. That’s where Revel comes in.

Why not take a look at the latest in POS systems from a cutting-edge industry leader?

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Reference

Retail Loss Prevention: 7 Powerful Tools & Technologies to Help You Reduce Shrinkage

Loss prevention continues to be a major concern for retailers, and for good reason: losses due to employee theft, admin errors, and shoplifting cost you a lot of money. According to the NRF, the US retail economy lost $45.2 billion in 2015 due to shrinkage.

Clearly, retailers need to be more vigilant about loss prevention. To help you do that, we’ve put together a list of solutions for reducing shrink and improving store security.

From tools that you can install easily to technologies that require a bit of an investment, check out the items below and see if you can use them in your stores:

 1. Signage

Installing security signs in your store is a low-cost way to deter shoplifters and shady characters. Anti-theft signs should be fitted close to the entrance and near your fitting rooms.

Here’s a tip. Walk into your store and ask yourself: If you were a shoplifter, where would you go? The answer to that should help you determine the best places to install your signs.

As for the content of your signage, you want to remind people that shoplifting isn’t tolerated and that there will be consequences. According to the San Diego Police Department, your anti-theft signs should “emphasize that you will prosecute” and that “the best way to discourage shoplifters and keep your business from being tagged as an easy mark is to take a get-tough attitude and prosecute on the first offense.”

2. Cameras

If you’re willing to invest a bit more in store security, consider installing surveillance cameras in your stores. Doing so will allow you to monitor store activities 24-7, and it’ll give you recordings that you can revisit if necessary.

Depending on your store and the security system you already have in place, you may be able to integrate your cameras with your POS, foot traffic solutions, and other loss prevention programs.

Consider what American Apparel did. The clothing retailer combined its foot traffic management and loss prevention tools in one system. The company used RetailNext’s searchable video solution to track how people moved around in their stores and combined that with foot traffic insights.

According to RetailNext, “American Apparel was able to interpret streams of digital video and recognize human beings moving through the stores, opening up broad capabilities for measuring shopper behavior inside its environment. This capability enabled American Apparel to measure not only the number of store visitors but also shoppers’ movements within the store — where they walked, where they stopped and how all these behaviors tied to actual sales at the register.”

Using those insights, the retailer was able to beef up its loss prevention efforts and ended up reducing theft by 16%.

 3. Mirrors

Not too sure about using cameras in-store? Consider mirrors instead, which can serve as inexpensive yet effective tools for spotting shoplifting and other suspicious activities.

Do a quick walk-through of your store to see if there are any blind spots. If you spot some, then you may want to may want to install security mirrors to monitor those areas. Typical blind spots include corners that aren’t too visible from the cashier’s side, as well as areas which are blocked by fixtures or shelves.

And the good news is, it’s quite easy to purchase these mirrors. You’ll find a lot of them online or in the nearest office supplies stores, with price ranging from around $30 to $300.

 4. POS system

Most modern point-of-sale systems allow you to set user permissions to enable or restrict certain tasks from being carried out. That’s why if you haven’t done so yet, check with your POS solution provider and see how you can update user permissions in your store.

Jordan Lewis, the inventory product manager at Vend, says that these permissions go a long way in preventing shrink.

According to him, it’s best if retailers set user roles based on the individual instead of the job title.

“I see a lot of companies applying the same user permissions for all managers or for all admins. But what merchants should do instead is assign permissions based on the tasks you want each employee to perform and restrict them from doing tasks outside their job description.” 

He adds that retailers should be especially vigilant with voided sales and who can perform them, as this is a very easy way to steal stock.

 5. Inventory management tools

Staying on top of your inventory is critical to loss prevention. Poor stock control leads to more misplaced products and unchecked discrepancies, which is why it’s important to arm yourself with a robust inventory management system that’ll make it easy for you to track merchandise.

One thing to look for when choosing inventory management tools is the capability to conduct full and partial stock counts.

Tip

Are you a Vend user? Be sure to utilize Vend’s inventory counting features when implementing cycle counting at your store.

“Counting your stock more often allows you to notice discrepancies earlier and keeps your financial records up-to-date,” says Jordan. “Aim to conduct smaller counts regularly with the goal of covering all your inventory through multiple counts.”

Jordan furthers that retailers should “count proactively, not reactively.”

This will give you the best chance of correcting any discrepancies sooner rather than later. If you wait until you have to do a full inventory count, you’ll fail to catch issues early, and the damage would’ve already been done.

Once you’re done counting, you need to actually do something with the information, says Jordan. “Use inventory reports to identify high-risk signs or regions in your store, and make sure your staff understands where these areas are, and how to minimize stock loss.”

“It’s also beneficial to compare multiple completed inventory count reports with the aim of seeing patterns and discovering root causes of the discrepancies,” he adds.

Tip

If you want to learn more about using POS permissions and inventory management to reduce shrink, check out our previous webinar, How to Set Up Winning Inventory System for Your Retail Store.

 6. Inventory counters

Speaking of inventory counts, you’ll want to have a reliable tool for conducting stock-takes. Avoid using a pen and paper when counting inventory. Arm yourself and your staff with a solution that enables you to count your products efficiently and accurately.

A perfect example? Scanner by Vend — a nifty mobile app that lets you conduct physical inventory counts using your iPhone, iPad or iPod Touch.

Just scan an item’s barcode using your phone’s camera and Scanner will automatically record the SKU for you. Scanner also syncs completed counts with your Vend account, so once you’re done counting, you can easily update your stock levels.

Not a Vend user? Scanner will create a CSV file that you can email to yourself or your staff.

 7. RFID

RFID (Radio Frequency Identification) comes in the form of chips embedded in product tags or packages. These chips contain product information and enable retailers to track items using their stock control system, so merchants can gain real-time inventory visibility and accuracy.

When used correctly, RFID technology can help you prevent losses in various stages of the supply chain as well as combat theft and misplaced products in-store.

Retailers that affix these tags right after manufacturing can track products as they move from one stage of the supply chain to the next. This allows them to prevent losses during the distribution process.

When implemented in-store, RFID enables merchants to locate items and ensure that products are in the right place at the right time. The technology can also help retailers catch shoplifters. If someone attempts to walk out of the shop with RFID tags still attached to the merchandise, your store’s security sensors could go off and alert your staff.

Additionally, RFID makes counting much easier. Rather than handling items one by one, inventory counts with RFID can be done with a handheld reader while items are still in their boxes or shelves. Associates would simply have to walk to the display with their reader, and the software will display the necessary product information.

Recommended reading

Need more practical tips on loss prevention? Check out our article on reducing shrink and beefing up security in your store.

 Conclusion

While the solutions above can definitely help in increasing store security and reducing shrink, don’t forget that the success of your anti-shrink initiatives lies not just in these tools, but in how you use them.

Before you jump into these tools or technologies, be sure to assess your needs and create a plan that you can implement.

Good luck!

What other shrink-prevention solutions are you using in your business? Tell us in the comments.

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Reference

Why self-order menus make sense for your independent restaurant

BY EVA BARROSO RICCARDI – SEPTEMBER 8, 2017 

From checking out at the grocery store to checking-in at a hotel, many industries have turned to automated services as a way to speed up their services. With the literal push of a button, efficiency is increased and waiting time, reduced. That’s an improvement few of us can afford to miss out on. Early adopters of self-order menu technology like McDonald’s, Wendy’s and Panera Bread have seen their sales grow since they introduced digital menus. Yet, this innovation has yet to be embraced by independent North American restaurateurs. Sure, we’re all for saving time, but when it comes to automating the restaurant experience, some are concerned that new technology might put sales before people. Whether you’re tempted to try or still need some convincing, take a look at 3 perks of self-order menus that can help you run your restaurant in a way that makes more sense – and that makes you more money.

1.  Catering to every kind of customer:

Restaurants are social spaces, and should remain that way, but the assumption that adding self-order kiosks, that enable customers to place their own order directly from an ipad will put an end to human interaction is wrong —au contraire! Different customers want different types of service and self-order menus give restaurateurs the flexibility to adjust accordingly. Just take a glance at your packed dining hall or at the long queue that’s formed at the counter. Some of these customers may be in a hurry, hoping to quickly grab a bite before returning to their busy lives. Others may have come to your restaurant to taste new food, catch up with friends or simply treat themselves to a moment of relaxation. These scenarios often occur within the same space, but when only one solution is available, frustrations can arise. Pressed customers tap their feet in line behind undecided patrons who, in turn, refrain from asking about new menu items because they feel rushed. Depending on what type of customer is using it, self-order menu technology can accelerate the ordering process or enrich it with visuals and appealing descriptions. It’s a win-win. Those on the go can place their orders directly on the iPad while others can use SOM to browse through their options at their own pace.

2. Employing more efficiently:

When self-order menus and kiosks were first introduced, many perceived it as a ploy to replace human labor by technology. While it’s true that self-order menus reduce the need for cashiers and servers on the floor, it’s unlikely to replace them altogether. More importantly, increased sales generated by the installation of SOM creates the need for more jobs in the kitchen. In addition to accelerating the ordering process, these menus invite customers to order more by teasing their taste buds with images and allowing them to order privately (and judgement free!) Panera Bread, a popular American restaurant chain, increased their sales by 6.2% within a year of introducing digital menus. This actually lead them to create 1,700 additional jobs in their bakeries. Self-order menus are changing the way restaurateurs organize their staff, challenging traditions and introducing more productive ways to manage tasks. As for front-line workers, this might improve the pace of their work. Rather than rushing from table to table to scribble down orders, they can take the time to discuss menu items with customers, chatting with them, giving recommendations and contributing to a more social restaurant environment.

3. Benefiting from more marketing flexibility

In North America, self-order kiosks are often associated with quick service restaurants like McDonald’s and Wendy’s. While they are a smart tool for fast food chains, they’re also a powerful marketing tool for table-service restaurants. You know that presentation is key. That’s why you’ve probably invested in printing (and reprinting) beautiful menus. Sure, producing traditional paper menus is cheaper than using  iPads – but think long term! The flexibility and durability of self-order menus often make them a much more sustainable option. Imagine being able to switch up menu items in no time and at no extra cost. It’s fall so, go ahead, tempt customers with your decadent apple crumble, or comforting squash soup, then replace these items with new ones once the season’s over. Did your chef whip up a bold new ceviche recipe? Promote it by setting it as the iPad’s screensaver and if it’s not a hit, that’s okay, just delete it. Because digital menus are so versatile, they keep people curious and expose them to dishes they may not have otherwise noticed on your menu. Self-order menus allow you to engage more actively with your customers and quickly make changes that will keep them coming back.

Adding more screens in your restaurant won’t take anything away from it; not jobs, not atmosphere, not personality. Many things have changed since paper menus were first introduced at the end on the 18th Century. Self-order menus rethink the way restaurants function so that they can align with today’s reality and leave you more free to do what you do best.

• BY ELINA BARKLON  OCTOBER 12, 2017 

Your choice of point of sale can bring your store to the next level. With inventory at the very core of your entire operation and at the very core of Lightspeed’s EPOS software, there’s no better match for a retailer concerned with managing their inventory. With item tags, product matrices and work orders, with Lightspeed, you can strengthen that core, ensuring this aspect of your business runs smoothly.

What can it help you do?

1. Become more strategic when it comes to inventory

The logic is simple: you need to know what your best-sellers are so you can sell more of them. With Lightspeed, you can identify which items are gathering dust on your shelves so they don’t stay in your back office forever. Tracking your inventory, sales year over year or season over season, unit costs, margins and everything else pertaining to your stock, will help guide your decisions so you don’t waste resources on items that don’t move.

“Lightspeed is making us more productive by allowing us to organise ourselves more effectively. Stock ordering and control is something we didn’t have before, and it’s changed our business.”
Life on a bike

2. Take your inventory with you, out of store

As you hit trade shows or get on the road, with a cloud-based EPOS system you can take your inventory data with you. When customers ask you about whether this or that item is in stock, you can reply confidently because the answers to their questions will be in your hands.

“I enjoy being able to log in from wherever I am, on my computer or on my phone. It really helps for inventory management.”
Oliveology

3. Build purchase orders and order stock

After you’ve created a PO, you can fax, email, or, if working with a vendor that’s integrated with Lightspeed, submit it directly over the web. You can order stock directly from the system; Lightspeed has integrated catalogs from some of the biggest vendors in your industry. Simply click and receive.

Not only that, but by setting reorder points in the system, you can automatically fill in the items that are running low when building your next purchase order.

4. Find items quickly for customers in-store

Organize your stock into categories by type and tag items with similar attributes. By using tags and categories to narrow down your inventory search, customers will get the items they’re looking for faster.

5. Manage stock across several locations

Whether you run a single store or several locations, the system will connect your inventory across all stores. With Lightspeed, you only need to check in one centralized system to know what’s happening across your entire operation.

6. Manage inventory in your online store

Lightspeed’s web store is the only e-commerce inventory management system designed specifically for brick-and-mortar retailers who want to start selling online. Sync inventory and customers between in-store and online for a 360-degree view of your entire business.



“Lightspeed significantly cuts down the time it takes to do a stock count. Previously it would take us a week to count through the shirts. Now it takes us an hour.”
Mr. Start